I am always a skeptic when I see before and after photos in any sort of promotion for a fitness program. One thing that I noticed about the Muscle Maximizer photos, though, is that they weren’t as bad as the rest.
Do they show results that “aren’t typical?” Sort of.
If you don’t already know this, there are certain things that a person can do to improve his or her physique for a photo shoot. One of them is getting dehydrated. When you aren’t full of water you get a more cut look, and when you start flexing your muscles are really going to show.
Yes, they use a few of these techniques to make the after shots even more impressive than they would be. But you can tell that these guys have improved significantly.
Would the shots be as impressive if they weren’t using these tricks? Yes and no.
You would see that these guys (and a few girls) have made some serious improvements. They wouldn’t look quite as cut, though, and the shots wouldn’t have the impact.
Do I think that it is fair for them to use partially deceptive before and after photos to market the product? Kind of.
You see, anyone who knows anything about the world of body building knows that these tricks are not only in existence, but that they are also very popular. Any guy you see on the cover of a muscle magazine has take advantage of these techniques to look his best. They use them before they get on stage for physique competitions. It’s a part of the industry.
Again, if you were to see before and after photos without these techniques you would still be impressed. You could still see that these guys have made some serious improvements. But it have quite the same “pop” that the photos provide.
On the one hand I don’t think that they should be using those sorts of techniques, but we’re not talking about a weight loss program here. We’re talking about a program that is designed to help people build impressive physiques. Since they are using techniques that are common in the world of body builders, I don’t think that it is truly deceptive. If it was a weight loss program that was trying to convince you that you could melt fat like a torch to butter then I wouldn’t be for it.
The photos take advantage of some common techniques that are prevalent in the world of body building, but they aren’t really deceptive.
When you make the same kind of impressive gains you are going to do everything you can to look your best in your photos, too. Right?
